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APARNA DAS
CONTENT STRATEGY FOR LOFT9
This is a content strategy plan for a business consultancy firm based in Seattle. It includes content audit, competitive-comparative analysis, gap analysis, proposed brand voice/tone spectrum, workflow recommendations, an editorial calendar and more. The project team comprised of Varsha Bhagel, Claire Qin Li and myself.
CAREABLE - CONTEXTUAL EXPERIENCE DESIGN
What is all the fuss about Internet of things? How do we create interactive experiences that integrate screens, objects, and locations for a real-time personal contextual experience? Project Careable is an attempt at a Contextual Experience Design (CED) and narrative storytelling. My project partners were Britt Olsen, Varsha Bhagel, and Jahnavi Mirashi.
MARKETING & CONTENT STRATEGY: UBI INTERACTIVE
This is an integrated marketing plan for a Seattle based software company. The strategy explores measures to increase social media engagement, organic search engine optimization and improve overall brand voice with the goal to increase sales. My project partners were Rasika Sumant, and Zhaowen.
PROJECT BLACK NOISE
In one of our MCDM courses, I was asked to choose a topic I was passionate about and create a story that would resonate within my community. I created Project Black Noise - a platform to voice protest against gender bias in India. I won the Screen Summit 2014 for this project and gave a presentation (TEDx Talks format) to an audience of over 100 people which included top digital industry leaders from the Seattle area.
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