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• Content Strategy • Social Media • Writing • Editing • Web Analytics • Video Storytelling

My passion is to understand customer needs and find ways to best deliver brand experience. I bring cutting-edge editorial thinking with digital expertise to the table. I thrive under high pressure and have a knack to re-invent myself. A team player, I am focused and have a bias to action. I obsess over quality content.
 
 

Recent

Projects

  • Loft9 – Accomplished content audit, competitive-comparative analysis, defined brand voice spectrum, workflow recommendations, tracked KPIs, built website wireframe and an editorial calendar.

  • Ubi-Interactive – Explored ways to increase social media engagement, organic search engine optimization, identify KPIs and improve overall brand voice with the goal to increase sales.

  • Epoch Design – Created social media insights based on managed channel content matrix, data analysis monitoring and channel competitive overview. Recommended inbound and outbound engagement strategies.

  • Project Black Noise - Community manager responsible for overall design, content strategy, editing, planning and coordination with blog contributors. Won the Screen Summit 2014 award for the project.

  • Vian Hunter – Interviewed, created sequences, added music elements and edited a story for the client.

  • Careable: Research and design of a healthcare prototype device based on best practices for the Internet of Things.

Social Media Marketing Intern, Fred Hutchinson Cancer Care Center      
June 2014 - December 2014

 

  • Successfully quadrupled twitter followers in 4 months, built Facebook and Pinterest community.

  • Responsible for day-to-day posts and other content on all social channels.

  • Led campaigns, analyzed success metrics and constantly engaged influencers.

  • Created content inventory, analyzed existing content, provided taxonomy insights and gap analysis for website.

  • Worked closely with web designers and communication team to analyze and refine organization goals and user needs.

  • Created video stories with the aim to influence donors and create brand awareness.

 

 

 

 

 

 

 

 

 

Associate Programme Editor, New Delhi Television
June 2007 - May 2011

  • Producer of award winning weekly shows – ‘India This Week’ and ‘Left, Right & Centre’

  • Crafted rundown architect for over 20 bulletins each week

  • Priorotized content and supervised Production Control Room during breaking news stories

  • Crafted editorial inputs for prime time news bulletins, special reports & audience-based talk shows

  • Managed pre & post-production work like editing, adding visual effects and graphics

  • Mentored output editors and interns from various media schools
     

Senior Reporter, Times Now
August 2005 - March 2006

  • Responsible for all phases of daily news gathering from story development to shooting, writing, editing and appearing live.

  • Reported from the Supreme Court of India, Delhi High Court every week

  • Filed exclusive stories & breaking news

  • Pitched, edited and produced stories for prime time shows

  • Interviewed legal luminaries and constitutional experts when needed
     

Senior Reporter & Anchor, Doordarshan News
December 2003 - August 2005

  • Covered a range of beats - the Supreme Court, crime, health and human interest stories - for the national broadcaster

  • Reported live during General Election 2005 from various constituencies

  • Co-anchored the 2-hour morning show "The Breakfast News"

  • Moderated panel discussions in the morning show

  • Contributed content every week for special shows

 

Senior Copy Editor, Economictimes.com  
April 2003 - December 2003

  • Managed online content, edited stories for grammar, balance and accuracy

  • Tracked and re-wrote agency copies to suit the website

  • Update the site with real-time changes in the Bombay Stock Exchange

  • Covered business reporting assignments

 

  • Masters in Communication (Digital Media), University of Washington (December 2014)

  • Masters in Journalism & Mass Communication, Himachal Pradesh University, India (June 2004)

  • Post-Graduate Diploma in Print Journalism, Indian Institue of Mass Commuincation, New Delhi, India (May 2003)

  • BA in English Literature, Delhi University, India (June 2002)

Education
Digital Skills
 
• Hoot suite (Certified) • Tableau â€¢ Adobe CQ â€¢ WordPress  • Premier Pro • Prezi  • Avid • iNews
 
 

Work​

experience​
 

Work​

experience​
 

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